A little peek behind our Summer collection -- from inspiration, pattern development, to the final photoshoot.
This process for me is always an incredible labor of love as a design team of one -- I hope you enjoy these peeks and a bit of the story behind the new lovelies!
xx
1. Inspiration
I stumbled upon a book on Monet's life in Giverny in a used bookstore making me think about the French countryside and long, outdoor picnics with beautiful, feminine dresses
2. Sketching
I sketch out around 100 different designs and then edit, edit, edit to decide which ones will next developed in fabric. Edits depend on both head & heart -- ones I love but are still also still practical to make & wear
3. Toiles & Fabric
Toiles (rough draft versions) and fittings are where we further refine the design, fit, and construction of the new styles. I always try on everything at every stage as well as fit on our wonderful fit model Christine!
4. Casting & Shoot
Next is casting and planning the shoot -- no easy feat juggling so many schedules and the most fickle element -- the weather! I've worked with both of my models, Lauren and Shereen, on multiple shoots -- all of which have taken place in Brooklyn -- though often it's hard to tell!
5. Finale
The final photos! But really the journey has just begun -- the patterns need to get adjusted across sizes and then the dresses made, packed & shipped finally to you!
And then it's YOU who truly bring them to life as you wear them out in the world and tell your story and live your dreams
xx